Flyers can be printed on a variety of paper types and finishes to achieve different looks and enhance durability. Common paper options include glossy paper, which features a shiny surface that makes colors and images vibrant and eye-catching, ideal for promotional flyers. Matte paper offers a smooth, non-reflective finish that gives a more sophisticated and understated appearance, suitable for professional or elegant designs. Additionally, flyers can be printed on uncoated paper, which has a natural and textured feel, giving a more traditional or rustic look. Finishes such as UV coating provide added protection and glossiness, while matte coatings offer a softer, subtle sheen.

Designing an effective flyer involves several key practices to ensure it catches attention and communicates its message clearly. Start with a compelling headline that grabs interest immediately. Use high-quality images or graphics that are relevant and eye-catching to reinforce your message. Keep the layout clean and uncluttered, focusing on key information and benefits. Include a clear call-to-action that prompts recipients to take the next step. Use contrasting colors to highlight important elements and ensure readability. Consider the flyer's distribution context and tailor the design accordingly. Finally, proofread thoroughly to avoid errors and ensure the flyer is visually appealing and impactful.

Ensuring your flyer design is high resolution and print-ready involves several essential steps. First, ensure that all images and graphics used in the design are at least 300 dots per inch (DPI) at the size they will appear in print. Avoid enlarging images beyond their original resolution to prevent pixelation. For text elements, use vector graphics or ensure that text is created in a layout program using fonts that will render crisply at the intended size. Proofread all text for accuracy and clarity, ensuring it fits within design margins and guidelines. Lastly, save your flyer design in a high-quality PDF format with embedded fonts and images to preserve quality during printing. Following these steps ensures your flyer design is sharp, vibrant, and ready for professional printing.